35 million missed calls.
That’s the number of calls that 75-year old social justice leader Anna Hazare received from people across India who supported his efforts to fight corruption. Two weeks earlier, he had invited India to join his movement by making “missed calls” to a local number. Missed calls, known as beeping or flashing, are calls that are intentionally dropped after ringing. The advantage of making missed call is that neither the caller or recipient is charged. This tactic is particularly common in emerging economies to avoid paying for air time or SMS. To build on this pioneering work, Anna and his team are developing a mobile petition tool called Crowdring, which turns a free “missed call” into a signature on a petition.
Communicating with disaster-affected communities is key for effective disaster response. Crowdring could be used to poll disaster affected communities. The service could also be used in combination with local community radio stations. The latter would broadcast a series of yes or no questions; ringing once would signify yes, twice would mean no. Some questions that come to mind:
- Do you have enough drinking water?
- Are humanitarian organizations doing a good job?
- Is someone in your household displaying symptoms of cholera?
By receiving these calls, humanitarians would automatically be able to create a database of phone numbers with associated poll results. This means they could text them right back for more information or to arrange an in person meeting. You can learn more about Crowdring in this short video below.