I recently had the pleasure to meet with Al-Jazeera’s Social Media Team in Doha, Qatar. It was immediately clear that they were also interested in partnering on a joint project in Somalia when I suggested a few ideas. Several weeks later, this project is almost ready to launch. The purpose of this initiative is to let Somalis speak for themselves and to amplify those voices in the international media.
As Al-Jazeera has noted, Somalia is quickly slipping from global media attention. With Somalia out of the headline news, however, advocacy and lobbying groups will find it increasingly difficult to place pressure on policymakers and humanitarian organiza-tions to scale their intervention in this major crisis. This project therefore offers a direct and innovative way to keep Somalia in the international news. The project described below is the product of a novel collaborative effort between Al-Jazeera, Ushahidi, Souktel and Crowdflower in direct partnership with the Somali Diaspora.
The project will “interview” ordinary Somalis in Somalia and let them speak for themselves in the international media space. Interview questions drafted by Al-Jazeera will be broadcast via SMS by Souktel to 10% of their existing 50,000+ subscribers in the country. The interview questions will also invite Somalis to share in which town they are based. (Note that we are reviewing the security protocols for this). The Somali Diaspora will then translate and geolocate incoming text messages from Somali to English using a customized Crowdflower plugin. The processed messages will then be pushed (in both Somali and English) to a live Ushahidi map. Al-Jazeera will promote the live map across their main-stream and social media channels. Mapped SMS’s will each have a comments section for viewers and readers to share their thoughts. Al-Jazeera will then select the most compelling responses and text these back to the original senders in Somalia. This approach is replicable and scalable given that the partners and technologies are largely in place already.
In sum, the purpose of this project is to increase global media attention on Somalia by letting Somali voices take center stage—voices that are otherwise not heard in the international, mainstream media. If journalists are not going to speak about Somalia, then lets invite Somalis speak to the world themselves. The project will highlight these voices on a live, public map for the world to engage in a global conversation with the people of Somalia, a conversation in which Somalis and the Diaspora are themselves at the centerfold.
If you want to help out with this initiative, we’re looking for Somali-English speakers to translate and map the incoming text messages. It’s important that volunteers are familiar with the location of many cities, towns, etc., in Somalia in order to map the SMS’s. If you have the skills and time, then please add your name, email address and short bio here—would be great to have you on the team!