Economic indicators in most developing countries are often outdated. A new study suggests that social media may provide useful economic signals when traditional economic data is unavailable. In “Taking Brazil’s Pulse: Tracking Growing Urban Economies from Online Attention” (PDF), the authors accurately predict the GDPs of 45 Brazilian cities by analyzing data from a popular micro-blogging platform (Yahoo Meme). To make these predictions, the authors used the concept of glocality, which notes that “economically successful cities tend to be involved in interactions that are both local and global at the same time.” The results of the study reveals that “a city’s glocality, measured with social media data, effectively signals the city’s economic well-being.”
The authors are currently expanding their work by predicting social capital for these 45 cities based on social media data. As iRevolution readers will know, I’ve blogged extensively on using social media to measure social capital footprints at the city and sub-city level. So I’ve contacted the authors of the study and look forward to learning more about their research. As they rightly note:
“There is growing interesting in using digital data for development opportunities, since the number of people using social media is growing rapidly in developing countries as well. Local impacts of recent global shocks – food, fuel and financial – have proven not to be immediately visible and trackable, often unfolding ‘beneath the radar of traditional monitoring systems’. To tackle that problem, policymakers are looking for new ways of monitoring local impacts […].”
A unique and detailed survey funded by the Rockefeller Foundation confirms the important role that social and community bonds play vis-à-vis disaster resilience. The new study, which focuses on resilience and social capital in the wake of Hurricane Sandy, reveals how disaster-affected communities self-organized, “with reports of many people sharing access to power, food and water, and providing shelter.” This mutual aid was primarily coordinated face-to-face. This may not always be possible, however. So the “Share Economy” can also play an important role in coordinating self-help during disasters.
In a share economy, “asset owners use digital clearinghouses to capitalize the unused capacity of things they already have, and consumers rent from their peers rather than rent or buy from a company” (1). During disasters, these asset owners can use the same digital clearinghouses to offer what they have at no cost. For example, over 1,400 kindhearted New Yorkers offered free housing to people heavily affected by the hurricane. They did this using AirBnB, as shown in the short video above. Meanwhile, on the West Coast, the City of San Francisco has just lunched a partnership with BayShare, a sharing economy advocacy group in the Bay Area. The partnership’s goal is to “harness the power of sharing to ensure the best response to future disasters in San Francisco” (2).
While share economy platforms like AirBnB are still relatively new, many believe that “the share economy is a real trend and not some small blip (3). So it may be worth taking an inventory of share platforms out there that are likely to be useful for disaster response. Here’s a short list:
AirBnB: A global travel rental platform with accommodations in 192 countries. This service has already been used for disaster response as described above.
Fon: Enables people to share some of their home Wi-Fi in exchange for getting free Wi-Fi from 8 million people in Fon’s network. Access to information is always key during & after disasters. The map above displays a subset of all Fon users in that part of Europe.
LendingClub: A cheaper service than credit cards for borrowers. Also provides better interest rates than savings accounts for investors. Access to liquidity is often necessary after a disaster.
LiquidSpace: Provides high quality temporary workspaces and office rentals. These can be rented by the hour and by the day. Dedicated spaces are key for coordinating disaster response.
Lyft: An is on-demand ride-sharing smartphone app for cheaper, safer rides. This service could be used to transport people and supplies following a disaster. Similar to Sidecar.
RelayRides: A car sharing marketplace where participants can rent out their own cars. Like Lyft, RelayRides could be used to transport goods and people. Similar to Getaround. Also, ParkingPanda is the parking equivalent.
TaskRabbit: Get your deliveries and errands completed easily & quickly by trusted individuals in your neighborhood. This service could be used to run quick errands following disasters. Similar to Zaarly, a marketplace that helps you discover and hire local services.
Yerdle: An “eBay” for sharing items with your friends. This could be used to provide basic supplies to disaster-affected neighborhoods. Similar to SnapGood, which also allows for temporary sharing.
Feel free to add more examples via the comments section below if you know of other sharing economy platforms that could be helpful during disasters.
While these share tools don’t necessary reinforce bonding social capital since face-to-face interactions are not required, they do stand to increase levels of bridging social capital. The former refers to social capital within existing social networks while the latter refers to “cooperative connections with people from different walks of life,” and is often considered “more valuable than ‘bonding social capital'” (3). Bridging social capital is “closely related to thin trust, as opposed to the bonding social capital of thick trust” (4). Platforms that facilitate the sharing economy provide reassurance vis-à-vis the thin trust since they tend to vet participants. This extra reassurance can go a long way during disasters and may thus facilitate mutual-aid at a distance.
I thrive when working across disciplines, building diverse cross-cutting coalitions to create, translate and apply innovative strategies driven by shared values. This has enabled the 20+ organizations I’ve worked with, and those I’ve led, to accelerate meaningful and inclusive social impact.
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