That was the unexpected question that my World Bank colleague Johannes Kiess asked me the other day. I was immediately intrigued. So I did some preliminary research and offered to write up a blog post on the idea to solicit some early feedback. According to recent statistics, international tourist arrivals numbered over 1 billion in 2012 alone. Of this population, the demographic that Johannes is interested in comprises those intrepid and socially-conscious backpackers who travel beyond the capitals of developing countries. Perhaps the time is ripe for a new form of tourism: Tourism for Social Good.
There may be a real opportunity to engage a large crowd because travelers—and in particular the backpacker type—are smartphone savvy, have time on their hands, want to do something meaningful, are eager to get off the beaten track and explore new spaces where others do not typically trek. Johannes believes this approach could be used to map critical social infrastructure and/or to monitor development projects. Consider a simple smartphone app, perhaps integrated with existing travel guide apps or Tripadvisor. The app would ask travelers to record the quality of the roads they take (with the GPS of their smartphone) and provide feedback on the condition, e.g., bumpy, even, etc., every 50 miles or so.
They could be asked to find the nearest hospital and take a geotagged picture—a scavenger hunt for development (as Johannes calls it); Geocaching for Good? Note that governments often do not know exactly where schools, hospitals and roads are located. The app could automatically alert travelers of a nearby development project or road financed by the World Bank or other international donor. Travelers could be prompted to take (automatically geo-tagged) pictures that would then be forwarded to development organizations for subsequent visual analysis (which could easily be carried out using microtasking). Perhaps a very simple, 30-second, multiple-choice survey could even be presented to travelers who pass by certain donor-funded development projects. For quality control purposes, these pictures and surveys could easily be triangulated. Simple gamification features could also be added to the app; travelers could gain points for social good tourism—collect 100 points and get your next Lonely Planet guide for free? Perhaps if you’re the first person to record a road within the app, then it could be named after you (of course with a notation of the official name). Even Photosynth could be used to create panoramas of visual evidence.
The obvious advantage of using travelers against the now en vogue stakeholder monitoring approach is that they said bagpackers are already traveling there anyway and have their phones on them to begin with. Plus, they’d be independent third parties and would not need to be trained. This obviously doesn’t mean that the stakeholder approach is not useful. The travelers strategy would simply be complementary. Furthermore, this tourism strategy comes with several key challenges, such as the safety of backpackers who choose to take on this task, for example. But appropriate legal disclaimers could be put in place, so this challenge seems surmountable. In any event, Johannes, together with his colleagues at the World Bank (and I), hope to explore this idea of Tourism for Social Good further in the coming months.
In the meantime, we would be very grateful for feedback. What might we be overlooking? Would you use such an app if it were available? Where can we find reliable statistics on top backpacker destinations and flows?
- What United Airlines can Teach the World Bank about Mobile Accountability [Link]
My colleagues and I at QCRI partnered with the World Bank several months ago to develop an automated GeoTagger platform to increase the transparency and accountability of international development projects by accelerating the process of opening key development and finance data. We are proud to launch the first version of the GeoTagger platform today. The project builds on the Bank’s Open Data Initiatives promoted by former President, Robert Zoellick, and continued under the current leadership of Dr. Jim Yong Kim.
The Bank has accumulated an extensive amount of socio-economic data as well as a massive amount of data on Bank-sponsored development projects worldwide. Much of this data, however, is not directly usable by the general public due to numerous data format, quality and access issues. The Bank therefore launched their “Mapping for Results” initiative to visualize the location of Bank-financed projects to better monitor development impact, improve aid effectiveness and coordination while enhancing transparency and social accountability. The geo-tagging of this data, however, has been especially time-consuming and tedious. Numerous interns were required to manually read through tens of thousands of dense World Bank project documentation, safeguard documents and results reports to identify and geocode exact project locations. But there are hundreds of thousands of such PDF documents. To make matters worse, these documents make seemingly “random” passing references to project locations, with no sign of any standardized reporting structure whatsoever.
The purpose of QCRI’s GeoTagger Beta is to automatically “read” through these countless PDF documents to identify and map all references to locations. GeoTagger does this using the World Bank Projects Data API and the Stanford Name Entity Recognizer (NER) & Alchemy. These tools help to automatically search through documents and identify place names, which are then geocoded using the Google Geocoder, Yahoo! Placefinder & Geonames and placed on a de-dicated map. QCRI’s GeoTagger will remain freely available and we’ll be making the code open source as well.
Naturally, this platform could be customized for many different datasets and organizations, which is why we’ve already been approached by a number of pro-spective partners to explore other applications. So feel free to get in touch should this also be of interest to your project and/or organization. In the meantime, a very big thank you to my colleagues at QCRI’s Big Data Analytics Center: Dr. Ihab Ilyas, Dr. Shady El-Bassuoni, Mina Farid and last but certainly not least, Ian Ye for their time on this project. Many thanks as well to my colleagues Johannes Kiess, Aleem Walji and team from the World Bank and Stephen Davenport at Development Gateway for the partnership.
Flight delays can sometimes lead to interesting discoveries. As my flight to DC was delayed for a third frustrating hour, I picked up the United Airlines in-flight magazine and saw this:
United just launched a novel feedback program that the World Bank and other development organizations may want to emulate given their interest in pro-moting upward accountability. From the United Press Release:
“Behind every great trip is an airline of great people. Now, when you receive excellent customer service from an eligible United […] employee, you can enter him or her in United’s Outperform Recognition Program. If the employee you enter is a winner in our random drawing for cash prizes, you win, too. With just a few clicks on the United mobile app, you could have the chance to win MileagePlus award miles or even roundtrip tickets.”
“Eligible MileagePlus members can participate in the recognition program using the United mobile app, available for Apple and Android devices, to nominate eligible employees. MileagePlus members simply nominate the employee of their choice through the United mobile app.”
This participatory and crowdsourced recognition program is brilliant for several reasons. First, the focus is on identifying positive deviance rather than generating negative feedback. In other words, it is not a complaints but a rewards system. Second, the program is incentive-based with shared proceeds. Not only do United employees have the chance to make some extra cash (average salary of flight attendants is $36,128), those who nominate employees for outstanding service also share in the proceeds in the form of free tickets and airline miles.
Third, United didn’t develop a new, separate smartphone app or technology for this recognition program; they added the feature directly into the existing United app instead. (That said, they ought to give passengers the option of submitting an entry via United’s website as well since not everyone will be comfortable using a smartphone app). I’d also recommend they make some of the submissions available on a decidate section of the United website to give users the option to browse through some of the feedback (and even digg up those they like the most).
I wonder whether other airlines in the StarAlliance network will adopt the same (or similar) recognition program. I also wonder whether donors like the World Bank ought to develop a similar solution (perhaps SMS-based) and require the use of this service for all projects funded by the Bank.